ABOUT
PARS SERVES AS AN AGENCY ENTITY — FOCUSED ON ARTIST REPRESENTATION — BRIDGING PREMIUM CONTEMPORARY ARTISTS AND BRANDS TO CREATE EXCLUSIVE, LIMITED COLLECTIONS BORN FROM BESPOKE COLLABORATIONS.
ACTING ON BEHALF OF ITS ARTISTS, THE COMPANY PROVIDES TAILORED INTRODUCTIONS TO THE MOST SUITABLE BRANDS, ALONG WITH LEGAL SUPPORT AND REPUTATIONAL DEVELOPMENT. PARTNERING BRANDS, IN TURN, BENEFIT FROM ENRICHING THEIR OFFERINGS WITH DISTINCTIVE, ART-DRIVEN PIECES THAT EXPAND THEIR AUDIENCE AND ELEVATE THEIR IMAGE.
PARS IS NOT A COMPETITOR TO GALLERIES, BUT A COMPLEMENTARY AGENT OPERATING BEYOND THE TRADITIONAL GALLERY MODEL.
FOUNDER & CREATIVE DIRECTOR OF PARS:
CHIARA VALENTINA PICENONI
POSTMASTER IN FINANCE AT UCLA, L.A. (USA),
MA LUXURY MANAGEMENT, ROME & MILAN (ITALY), BA FASHION BUSINESS, LONDON (UK)
MISSION & VISION
PARS’ MISSION IS TO CONDUCT A HOLISTIC AND THOROUGH INVESTIGATION OF POTENTIAL PARTNERSHIPS BETWEEN THE ART AND LUXURY INDUSTRIES. THIS INCLUDES ASSESSING BRAND IDENTITY, VALUES, AND PROFITABILITY TO CURATE UNIQUE, LIMITED COLLABORATIONS.
PARS’ VISION IS TO UNITE DISTINCT PLAYERS ACROSS THE HIGH-END AND CREATIVE SECTORS — FOSTERING PARTNERSHIPS THAT NOT ONLY ENHANCE REPUTATIONAL AND FINANCIAL VALUE, BUT ALSO NURTURE AND SUPPORT ARTISTIC TALENT, MAKING IT ACCESSIBLE TO A BROADER AUDIENCE OF BOTH ART AND LUXURY ENTHUSIASTS.